LAMILUX Composites GmbH

Successful trade fair attendance of LAMILUX with new stand concept by WD&B at the IAA Commercial Vehicles

Customer: LAMILUX Composites GmbH

Project: IAA Commercial Vehicles - Hanover

Stand size: 100 m² / three-aisle stand

Concept: WD&B Creativer Messebau GmbH

Realisation: WD&B Creativer Messebau GmbH

The LAMILUX- Heinrich Strunz Group is European market leader in the manufacture of fibre-reinforced plastics. It is a family concern which successfully combines the traditional and the modern. Under the brand name „LAMILUX faserverstärkte Kunststoffe“ panels and reels of FRP (fibreglass-reinforced plastic) and CFRP (carbon-fibre-reinforced plastic), are manufactured in different colours, sizes and finishes.

The new stand concept was designed divided symmetrically into the two product branches „Commercial vehicle industry“ and „Bus industry“, and is open to view from all three gangways. Exhibits in the shape of rotating sandwich boards were conspicuously placed at each corner of the stand in product pillars.
The lounge area, with three white interview islands, was arranged centrally in the stand, and was accentuated by a non-slip red flooring from the LAMILUX product range.

Through their proximity to the hand samples presented on the walls, specially-designed conference tables created a very good ambience for productive discussions with potential customers. The bright stand concept designed by WD&B was outstandingly well received by both LAMILUX themselves and visitors to the trade fair.